Why does your business stand out? What makes you different from your competitors? What does your company do for your target audience? Answering these questions is the basis of a clear and concise mission statement.
Mission statements are short and concise, but summing your business up in two or three sentences can be challenging. Let yourself write a paragraph if you're having trouble, but continually edit and refine until you've reached the ideal statement length.
Be sure to cut out general terms like "to be the best" or "to be number one." Blanket statements don't offer any value to your audience. Everyone wants to be the best. Why are you different?
Research the mission statements of other companies you admire, even if they are in a different field. Seeing how other businesses define their mission will give you new ideas of expressing yourself and your ideals.
Your mission is the core of your business.
Identifying your business's mission and vision creates a sense of purpose and clear intention as you embark on your journey. Without an understanding of why you are doing what you do and how you're improving your clients' lives, it is easy to drift away from what makes you, you.
You love taking care of others and want to deepen your opportunities around that, but how will you begin? What's your vision?
If you're ready to grow outside of a traditional occupational therapist role and want to help clients modify their homes to be more accessible, be sure to check out our Home Mods Accelerator course.