Defining Your Vision and Mission

Develop your business mission and vision
Your actions define your priorities. In a society filled with a million distractions, the way you choose to direct your focus and spend your time says everything about who you are, what you care about, and where your priorities lie.

What gives you a deep sense of purpose and priority? And how do you define that in the context of your business?

Your values are probably different than they were five, 10, or 15 years ago because you've grown, evolved, and refined your focus. The same will be true for your business. Growth is good!

The mission and value statement you create for your business will always be a touchstone to return to when distraction takes hold, and the road gets windy. We're going to take you step-by-step through the creation of mission and vision statements for your business that will support your purpose and priorities -- and give you room to grow!

Vision & Mission: What's the difference?
Why did you choose to create your own home renovation business? What inspired you? How will the contribution of your company make the world a better place? This is your vision. A strong vision statement is inspiring and idealistic. It's the objectives and philosophies that will offer a road map of your business over time.

What makes your business different? And how are you going to get there? A solid mission statement tells what your business is all about clearly and concisely.

Your mission and vision will evolve. Refine your statements as you gain clarity, a more profound sense of purpose, and experience in your business.
Defining your vision
Close your eyes. Imagine yourself in your business ten years from now. How does your business look? How is it affecting positive change for your clients? Write your vision statement from this reality.

A vision statement does not have any specific length criteria; it's an opportunity to define your company's values, philosophies, and objectives. Defining your business's vision statement acts as a moral compass to guiding your decisions today, tomorrow, and into the future. It's the WHY you are doing this
Creating your mission

Why does your business stand out? What makes you different from your competitors? What does your company do for your target audience? Answering these questions is the basis of a clear and concise mission statement.

Mission statements are short and concise, but summing your business up in two or three sentences can be challenging. Let yourself write a paragraph if you're having trouble, but continually edit and refine until you've reached the ideal statement length.

Be sure to cut out general terms like "to be the best" or "to be number one." Blanket statements don't offer any value to your audience. Everyone wants to be the best. Why are you different?

Research the mission statements of other companies you admire, even if they are in a different field. Seeing how other businesses define their mission will give you new ideas of expressing yourself and your ideals.

Your mission is the core of your business.

Identifying your business's mission and vision creates a sense of purpose and clear intention as you embark on your journey. Without an understanding of why you are doing what you do and how you're improving your clients' lives, it is easy to drift away from what makes you, you.

You love taking care of others and want to deepen your opportunities around that, but how will you begin? What's your vision?

If you're ready to grow outside of a traditional occupational therapist role and want to help clients modify their homes to be more accessible, be sure to check out our Home Mods Accelerator course.

Your actions define your priorities. In a society filled with a million distractions, the way you choose to direct your focus and spend your time says everything about who you are, what you care about, and where your priorities lie.

What gives you a deep sense of purpose and priority? And how do you define that in the context of your business?

Your values are probably different than they were five, 10, or 15 years ago because you've grown, evolved, and refined your focus. The same will be true for your business. Growth is good!

The mission and value statement you create for your business will always be a touchstone to return to when distraction takes hold, and the road gets windy. We're going to take you step-by-step through the creation of mission and vision statements for your business that will support your purpose and priorities -- and give you room to grow!

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